Google Analytics is a great tool and it's free to boot! Google Analytics provides reporting in a wide variety of ways, but most importantly, it will show how much traffic your site has on a daily basis. So you can tell whether your new content or new marketing campaign is driving results.
It's not only important to know how many people are coming to your site, but where they are coming from, using what keywords to find you and what pages they are visiting. Google Analytics will show you a full list of referral links and the number of people being referred by those links.
As you can imagine, Google is generally the top referrer, so you'll get even more detail about the Google searches visitors are performing to actually find your website (and where they are coming from). This is perfect if you're running a targeted marketing campaign. You can see if there are more people visiting your website from the Milwaukee area versus the Waukesha area.
Google Analytics offers a great drill-down feature that shows you where the visitor entered the site (be it the home page or the about page, etc.) and where they went. So it actually maps out what path the visitor took from the entry page of the website and their journey through your site. This is beyond helpful in identifying why customers are coming to your website and what content to bolster and focus on even more.
Adroidea Web Design Studio will setup and install Google Analytics for you on your website. We'll also give you a tutorial of product how to use it and what those numbers mean. So give us a call and have this installed for you today!